Our Story

Shalvah Gottlieb created her company with the vision of making every space feel like a true home. Through flexible design, she aims to create high-quality, adaptable textiles that bring warmth, comfort, and individuality to any space. Her focus is on offering products that seamlessly move with people’s lives, allowing each space to reflect personal style, no matter how temporary.

Wallpapers

Our wallpapers are printed by a family-run business in Ashkelon that has weathered the impact of recent conflict with resilience and heart. Partnering with them is a meaningful part of our commitment to supporting local industry and rebuilding through creativity. Each design is brought to life with care and precision, turning walls into expressions of comfort, strength, and personal style.

Rugs

Each of our rugs is machine-tufted by hand in Shalvah’s studio, made to order with care and intention. We use 100% New Zealand wool, known for its superior quality, softness, and durability. This process ensures every rug is unique, bringing warmth, texture, and individuality to your space.

Blankets

Each of our blankets is knit in one of the last remaining knitting factories in Israel, honoring a tradition of local craftsmanship. We use a luxurious cashmere-cotton yarn, imported from one of Italy’s most esteemed mills, to create textiles that are soft, breathable, and timeless—designed to move with you and bring warmth to every space you call home.
Even the labels are made in a local factory in Tel Aviv, ensuring every detail reflects our commitment to supporting local artisans.

Table Linen

Our napkins and table runners are printed using the innovative technology of Kornit Digital, an Israeli startup known for its sustainable, digital printing process. This eco-friendly method minimizes waste and uses environmentally conscious inks. Each piece is then meticulously hand-sewn, ensuring attention to detail and quality in every stitch.